AI-Native Product Design

AI-Native Product Design

YEAR

YEAR

2026

ROLE

ROLE

Lead Product Designer

My Approach.

Using AI to accelerate research, design, prototyping and decision-making, while keeping human judgement at the centre of the design process.

Using AI to accelerate research, design, prototyping and decision-making, while keeping human judgement at the centre of the design process.

#1 AI-Powered Research.

I’ve designed a research flow that takes one brief, runs multiple research streams in parallel and brings the findings together into one clear report.

I’ve designed a research flow that takes one brief, runs multiple research streams in parallel and brings the findings together into one clear report.

Building my own Mobbin.

An automated workflow that captures competitor webpages and imports them directly into Figma, turning hours of manual research into minutes.

An automated workflow that captures competitor webpages and imports them directly into Figma, turning hours of manual research into minutes.

#2 Prototype.

AI has made it much easier to turn ideas into interactive prototypes. I use it to quickly test interactions, communicate concepts and gather feedback before committing engineering time.

AI has made it much easier to turn ideas into interactive prototypes. I use it to quickly test interactions, communicate concepts and gather feedback before committing engineering time.

#3 Build.
Reverse engineering components using Figma and Codex

One example of AI in Build - Using Figma and Codex, I reverse-engineer existing interfaces into reusable components, refine the implementation and prepare changes for engineering review.

One example of AI in Build - Using Figma and Codex, I reverse-engineer existing interfaces into reusable components, refine the implementation and prepare changes for engineering review.

#4 Review.

I use AI to review designs against brand guidelines, accessibility requirements, technical constraints and commercial objectives, helping identify opportunities before designs reach development.

I use AI to review designs against brand guidelines, accessibility requirements, technical constraints and commercial objectives, helping identify opportunities before designs reach development.

#5 Side Projects.
Figma Make Hackathon

A concept exploring how AI could connect designer-submitted challenges into a shared map of the problems shaping the design community.

A concept exploring how AI could connect designer-submitted challenges into a shared map of the problems shaping the design community.

Reflection.

Reflection.

AI now runs through pretty much every part of my design process, from research and ideation through to prototyping, build and review. I use it to move faster, explore more ideas and reduce repetitive work, while keeping judgement and product decisions human.

MORE Work

MORE Work

Reducing Checkout Friction at Scale

Making checkout faster, simpler and easier to complete.

Reducing Checkout Friction at Scale

Making checkout faster, simpler and easier to complete.

Designing a PDP that converts

Using AI to think, design and build better products.

Designing a PDP that converts

Using AI to think, design and build better products.