Product
Designer
Commerce
AI & Automation
Design Systems
Commerce
AI & Automation
Design Systems
Designinghigh-performingproductsforsomeoftheworld’slargestbrands,solvingcomplexproblemsatscaleanddeliveringimpact.
Designinghigh-performingproductsforsomeoftheworld’slargestbrands,solvingcomplexproblemsatscaleanddeliveringimpact.
Designinghigh-performingproductsforsomeoftheworld’slargestbrands,solvingcomplexproblemsatscaleanddeliveringimpact.
SELECTED WORK
Designing a PDP That Converts
AI-Native Product Design
Reducing Checkout Friction at Scale
Making products easier to explore, understand and buy.
Using AI to think, design and build better products.
Making checkout faster, simpler and easier to complete.

Designing a PDP That Converts
Making products easier to explore, understand and buy.

AI-Native Product Design
Using AI to think, design and build better products.

Reducing Checkout Friction at Scale
Making checkout faster, simpler and easier to complete.
What I do
01
.
Product Strategy
Turning customer problems into commercially valuable opportunities.
02
.
UX & Product Design
Turning complex problems into clear, intuitive products from concept through to launch.
03
.
AI & Automation
Using AI across research, ideation, prototyping and delivery to move faster.
04
.
Design Systems
Building scalable foundations that raise quality and help teams ship faster.
What I do
01
.
Product Strategy
Turning customer problems into commercially valuable opportunities.
02
.
Interaction Design
Creating intuitive journeys that reduce friction and improve conversion.
03
.
AI & Automation
Applying AI to accelerate delivery, improve workflows, and build better experiences.
04
.
Design Systems
Building scalable foundations that help teams ship products faster.

11+ Years
IN DESIGN
Over 11 years designing digital products for some of the world’s largest brands, from Unilever to Charlotte Tilbury.
Designing for 250k+ monthly sessions
Designing for 250k+ monthly sessions
Revenue through CT.com annually
Revenue through CT.com annually
Part of CT’s £100m → £500m growth
Part of CT’s £100m → £500m growth
Helped grow a design team from 2 → 11
Helped grow a design team from 2 → 11




